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Marie-Claude Éthier



Bold people-centric approach wins Carebook top employer award


Montreal (Quebec), January 30, 2020 — The new year is off to a great start for Montreal-based Carebook Technologies, which was recognized today as one of Montréal’s Top Employers by Mediacorp Canada Inc., the organizers of the annual Canada’s Top 100 employers competition. Carebook CEO Pascale Audette was thrilled with the news: ‘’We put a lot of effort into creating and sustaining a fun, motivating and inspiring workplace, where employees feel respected and heard thanks to a people-centric approach'', she says of the fast-growing tech company, which creates digital pharmacy and clinic solutions to engage people on their whole health and wellness journey. 

Audette, who has an established track record of building strong teams for fast-growing start-ups, 

understands the power of putting people first, both from a product-development and a team-building perspective: ''I build teams and businesses around my own values of respect for individuals, honesty, inclusivity and a strong work ethic'', she says. 

That means not only creating a cheerful, comfortable workplace, but also making sure that everyone on the team gets a voice. Once a month, management gathers feedback from each team member via anonymous, private web-based surveys. Then they listen, and act. Last year for example, after hearing that the teams wanted more opportunities for self-improvement, the tech company implemented a self-directed education program where every person has a personal learning fund. ''It's very empowering for employees to know that they are being heard and that their feedback is taken seriously. So many innovative ideas are lost because there is no “safe” culture to support them. In a winning organization, there is no room for suppression of voices'', adds Audette. 

There is no doubt that the company's bold vision of ''building the future of care'' also plays a part in attracting and retaining qualified talent to find solutions for its pharmacies and clinic clients.  ''We're at the frontier of developing customer-facing digital health solutions for leading global health companies, and the team feels really committed to our mission of making the health journey better for everyone'', says Carebook's CEO. 

The prestigious Montréal’s Top Employers competition, which recognizes companies that offer exceptional places to work, uses several selection criteria, including physical workplace, work atmosphere and employee communications. All of these are key to Carebook's success in achieving high employee satisfaction and retention rates, a feat not easily attained in the ultra-competitive tech sector. 

Having grown from a small group of 5 employees 4 years ago to over 40 employees as of early 2020, the company employs a diverse team including experts in health, research, programming and development, marketing and human engagement. They are always on the lookout for people who want to be part of a dynamic team that’s building solutions and empowering people to take control of their health and wellness. 

About Montréal’s Top Employers

Started in 2006, Montréal's Top Employers is an annual competition organized by the editors of Canada's Top 100 Employers. This special designation recognizes the employers in Greater Montréalthat lead their industries in offering exceptional places to work. 

About Carebook Technologies

Carebook creates innovative, digital pharmacy and clinic solutions. From a foundation of health expertise and a core, “people-first” philosophy, Carebook offers turn-key, modular, connected systems that can be white-labeled to increase revenue, engagement, and health outcomes. Learn more at carebook.com.

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For more information, or to schedule an interview with Carebook CEO Pascale Audette:

Bridget Ann Peterson / Chloé Chagnon
Massy Forget Langlois Public Relations
514-842-2455, ext. 26 / 15
bapeterson@mflrp.ca / cchagnon@mflrp.ca

By Marie-Claude Éthier