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2018-04-17

Announcement

Two incredible chefs, Helena Loureiro and Arnaud Marchand, star in a new TV campaign featuring Québec maple syrup!

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Longueuil, Québec, April 17, 2018 – The Federation of Québec Maple Syrup Producers (FPAQ) continues to position its new “Incredible Maple” tagline with two new TV ads airing exclusively during the popular ICI Radio-Canada show, Les Chefs!, between April 16 and June 18, 2018. Each ad will highlight maple syrup’s distinctive, delicious taste and versatility as an ingredient, starring none other than two exceptional chefs and Culinary Ambassadors of Maple: Helena Loureiro, Chef of acclaimed rest...

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2018-04-12

Announcement

New tools, support and information on insulin use now available to Canadians living with Type 2 diabetes aiming to maintain healthy blood glucose levels

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Panel of Canadian experts recommend new ways to overcome barriers Canadians face when trying to achieving their target glucose (blood sugar) levels.1 Laval, Quebec – April 12, 2018 – Faced with the knowledge that an estimated 1.5 million Canadians living with diabetes2 are not able to achieve their glycemic targets3, a panel of Canadian Experts was brought together by sanofi-aventis Canada Inc. (Sanofi Canada) to address the common barriers people face in reaching their target gluco...

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2018-01-16

Announcement

The “Incredible Maple” Campaign Rediscovering Maple from Québec!

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Longueuil, Québec, January 16, 2018 – The Federation of Québec Maple Syrup Producers (FPAQ) has launched its very first integrated communications campaign to invite Quebecers to rediscover maple and increase its popularity. Through the tag line “Incredible Maple”, this campaign underscores the versatility and unique, delicious taste of Québec’s favourite ingredient, while shedding light on its best-kept natural secrets.    “While it’s true that Quebecers love maple syrup, whic...

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