2018-04-17

Two incredible chefs, Helena Loureiro and Arnaud Marchand, star in a new TV campaign featuring Québec maple syrup!

Longueuil, Québec, April 17, 2018 – The Federation of Québec Maple Syrup Producers (FPAQ) continues to position its new “Incredible Maple” tagline with two new TV ads airing exclusively during the popular ICI Radio-Canada show, Les Chefs!, between April 16 and June 18, 2018. Each ad will highlight maple syrup’s distinctive, delicious taste and versatility as an ingredient, starring none other than two exceptional chefs and Culinary Ambassadors of Maple: Helena Loureiro, Chef of acclaimed rest...

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