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It takes 20 years to build a reputation and five minutes to ruin it.
- Warren Buffet
Too many organizations, wrapped up in their day-to-day operations, fail to devote enough time and resources to maintain their most important capital: their reputation. However, taking preventative measures in this area should always be a priority.
André Fortin has spent the majority of his over 30-year career working for top communications agencies, safeguarding the reputation of his clients. This includes a dozen years at an agency specializing in agribusiness and nutrition. He has led national public relations campaigns for major brands and prestigious organizations, advising upper management teams on their communications strategy.
Most recently, he served as Senior Advisor, External Relations at Éco Entreprises Québec, a non-profit organization representing companies that introduce containers, packaging and printed matter into the Québec market in meeting the requirements for financing efficient and effective municipal selective collection services. There, he developed an expertise in the environmental sector, especially in sustainable development and circular economies.
André is a self-described news junkie who started his career in a television newsroom before making the switch to consulting. Over the years, he has mastered the ins and outs of news media and knows exactly what makes a major story that has the potential to spread, supporting his clients’ objectives.
A team player who brings out the best in others, André is an honest, passionate and positive person with excellent listening skills and a highly developed sense of empathy. These attributes enable him to provide the strategic outside perspective clients need, combined with the ability to see things from their point of view.
André has always believed that you can have fun on the job while remaining rigorous. For him, availability is a cornerstone of healthy client relationships. His clients will tell you that they never have to wait long for a response to a telephone call or email.
Throughout his career, he has served on the board of directors for a number of non-profit organizations, mainly in the healthcare and cultural sectors. For the past five years, he’s contributed his volunteer efforts to L’Arsenal à musique.
André holds a bachelor’s degree in Communications from Toronto’s York University.
Massy Forget Langlois Public Relations
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