About Massy Forget Langlois Public Relations
THE MEMBERS OF OUR TEAM ARE ACTIVE IN TWO MAIN AREAS:CORPORATE COMMUNICATIONS AND MARKETING COMMUNICATIONS.
- It revolves around the company itself.
- The primary objective is to create, enhance, and advance your company's image, or, if necessary, modify it, both internally and externally. In other words, all efforts are focused on developing a strong and credible image in the eyes of your clients, partners and employees.
- It entails identifying and managing issues, controlling crises, and conducting media relations and public affairs activities.
- It focuses on your products, services and brand(s.)
The key objectives are to:
- Build awareness of a new product, service or brand
- Develop a compelling story, complete with specific attributes, to influence consumers to buy or support your products, services or brands
- Increase your sales
It is used to:
- Promote your products, services or brands
- Reposition your products, services or brands