About Massy Forget Langlois Public Relations

 THE MEMBERS OF OUR TEAM ARE ACTIVE IN TWO MAIN AREAS:CORPORATE COMMUNICATIONS AND MARKETING COMMUNICATIONS.

 

Corporate communications

  • It revolves around the company itself.
  • The primary objective is to create, enhance, and advance your company's image, or, if necessary, modify it, both internally and externally. In other words, all efforts are focused on developing a strong and credible image in the eyes of your clients, partners and employees.
  • It entails identifying and managing issues, controlling crises, and conducting media relations and public affairs activities.

Marketing communications

  •  It focuses on your products, services and brand(s.)
  • The key objectives are to:
    • Build awareness of a new product, service or brand
    • Develop a compelling story, complete with specific attributes, to influence consumers to buy or support your products, services or brands
    • Increase your sales
  • It is used to:
    • Promote your products, services or brands
    • Reposition your products, services or brands